Google search has become smarter and more personalized with the addition of new AI features
From search engine to digital assistant—Google’s new look.
The internal changes in Google search are now clearly visible. Google is no longer limited to showing a list of links. Rather, Google’s new artificial intelligence (AI) features are finding information on behalf of the user, analyzing it, and even calling the relevant organization if necessary.
With this change, Google has emerged as not just a search engine, but a kind of personal digital assistant or digital assistant.
What’s new in Google search?
Google has recently launched several AI-powered smart features, including—
- Gemini 2.5 Pro
- Deep Search
- AI Calling Feature
With these features, Google is now not only presenting information, but also able to make decisions on behalf of the user, answer questions, create detailed summaries, and call organizations to get information.
Deep Search: A new experience in finding information
This feature, called ‘Deep Search’, which was experimentally launched from Google Labs, understands the user’s question, searches the internet deeply, collects necessary information from reliable sources, and creates a concise yet informative summary.
This feature will be especially useful—
- to find information related to university admissions,
- to analyze the market before making a large purchase,
- or to get all the necessary information at once while preparing a research or project.
AI will now call for you!
Google’s most talked-about feature is the AI Call Assistant. It can automatically call businesses or stores for you and get information.
How it works:
Suppose you search on Google—“Which coffee shops are open today?”
Then Google will give you an option where you can ask AI to call for you. Google will then automatically call the relevant coffee shop and find out their opening hours, prices, offers, etc.
Although this feature is currently only available in the United States, Google is planning to launch this feature in other countries soon.
Gemini 2.5 Pro: Smarter, more efficient AI
Google Ultra or Pro subscription users are now getting access to Google’s latest model, Gemini 2.5 Pro.
This model’s capabilities are unparalleled:
- Solving complex mathematical problems,
- Answering analytical questions,
- Preparing research papers, business plans, or data-based reports, etc.
Users can get organized, accurate, and relevant answers by asking just one question, just like humans.
How will it benefit ordinary users?
In addition to saving time, users will get:
- Fast and reliable information,
- Help with hassle-free decision-making,
- Intelligent assistance when creating content, research, or reports.
In other words, Google’s new update as a technology user will make your daily information search and analysis easier, smarter, and more effective.
More control for businesses
Businesses that use Google Business Profile will also have the opportunity to control calls through AI Call Assistant if they want. This will allow companies to determine how to provide information to AI.
The bottom line
Google Search is no longer just a web link—it has become an AI-powered data analyst and assistant. The future of the information search experience is now at your fingertips. This represents a significant shift and an intuitive tool for those who work in the digital world daily.
Have you used these new features? Don’t forget to let us know your experience!
Write in the comments or share with your friends—let them know about this great update from Google!
Information provided by –
M.K. Alam
Digital Marketer
Digitalmarketeralamctg@gmail.com